Formation of the client

Let's talk about conversion. I usually avoid all sorts of charts and diagrams, but this time they can not do without. So, the customer pyramid.

Among the adverts There is an idea that people are divided only on those service ( or product ) is necessary and who do not need. Therefore, the more accurately you tagetiruesh traffic, the more you get customers per unit of traffic. This is both true and false at the same time. Wrong in so far that such a position precludes behavioral factor in principle. No one thinks, ' What, in fact, a visitor responds to '. Here and there bastard sites and doorways littered with teaser and popanderami portals unknown destination, where a lot of traffic and zero conversion. In the end, everyone is making its way to the truth, producing 'their ' topic, which is essentially no ' his ' is not. All successful solutions - special cases of customer- approach and no more.

Less advertising? . Adsense block a different color klikabelen? . Doorway to the form works best? . Banner will work too, but the worst forms of.

Let's go back to the pyramid. It shows how many people are mentally prepared to make a purchase, order the service, masturbate in the photo - m. e. to part with money.

1) Active demand. All those who need the service at this time and now. Such people are a little bit, but they have. If you want, it's all the clients content. By asking the question in the search, we are looking for what we want and therefore, if we find it highly likely - will acquire.

2) Set aside the demand. The service is needed, but not now. Quite a popular option. A man goes to buy something for a long time, sometimes for months. First the interest, then it acquires the details, and at some point in the phase of active demand. It would be naive to believe that the pent-up demand can not be affected and it is a thing in itself. It is even possible. You can initiate an interest, you can keep it, you can adjust this interest in various parts of a throw.

3) Recommendations. Against this is MLM, but that they turned into a business model that existed before they. We encourage relatives and friends things and places to go. With the advent of the Internet tips and reviews are a separate business and literary model. In the recommendations there are drawbacks. It is hard to be sincere, if he did not believe in the product. But if you believe and you know, the tips not only form a pent-up demand, but also create a wave of strong demand. It suffices to note, as sales grow when there is a wave of reviews on blogs - book and see it yourself. And by the way, we often underestimate how much our tastes and purchasing recommendations effect.

4) The absolute authority of the. Purchases made under the influence of the market leader or brand. Yeah, maybe now we do not need this purchase, but when it comes time to make it, if you're a leader - the buyer is your. We are more likely to drink Coca-Cola drink, go to McDonalds, wearing livays and dream about aypade. Compared to other consumers are more likely to choose a leader.

At each next step, more and more consumers. But how this works, consider the examples of best.

Suppose you are working with Affiliate diets. You can find milk for hungry to lose weight right now!. You can pump your website on the diet, developing an audience, forcing the plump write about their plight. You can pump profile in the forum, posing as a nutritionist, or the same one in fact, thinner. Or you may simply be that most of whom say anything when they talk about losing weight.

Suppose you have a web -studio. You can put the sales manager. You can hold seminars and carry a column in a local newspaper. You can give advice to unlucky - vebdeyatelyam in or close to the business of the company ( or conference). And you can just get a heavy share of the market and taking customer calls, because you are the first in the city who comes into their mind when they think of the site.

What level you choose? . Everything rests on your ability to. But more often it turns out that if the level of effort in each direction was the same, you end up winning the one who chose a more natural level of.

You can continue the daily rat race for the consumer in a phase of strong demand, trying not to notice that there are hunting for thousands of other hunters. And you can create a good image of the advisor and one long unsold forum to get more customers than with tens of thousands of uniques unsorted.

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