I have a problem with customers to promote. I can not promise them anything other than the growth of search engine traffic. And sell it as a promotion for traffic of I can not because it lacks tools, traffic to the contract price was interesting for me. In the end, that's typical of the last dialogue, emphasizing my luzerstvo.
A letter from the client:.
For starters, I would like to talk about the example of prices, terms, conditions.
For example, two high-frequency region for Moscow:.
- Pysch pysch -.
- Pysch - pysch pysch -.
Site 6 months. , A lot of pages, not previously moved.
What is the budget for each RF? .
My answer is:.
In general, we are now mainly working on the growth of traffic from search engines for a given client kernel. If the result can take up to top 5, it is a bonus. It is clear that the promise of some exact timing is impossible, when Yandex every two months, significantly changes the algorithm.
We do not work with guessing algorithms Yandex, as do the major studios in Moscow. We improve the site, making it more intuitive to find and building up a reference only to statics (which references that article), at the start, sometimes, even at the expense of a. So if you need a guarantee - this is probably not for us.
A letter from the client:.
Do not quite understand the mechanism of. Can you tell us more?.
What is stipulated as a result - the traffic? .
For example, the subject - pysch pysch - here are selling phrases only 4-5 MF phrases. The rest is virtually no effect. What can you suggest in this case? .
My answer is:.
Movement: Dynamics of growth of traffic from search engines and the ability to jump from the client in any month. Typically, we enter in a contract with a two-time increase in traffic on the search target nucleus.
I have not worked with the theme of pysch pysch -. He worked as a legal - there is little traffic, and it is strongly scattered by the nucleus, although it does take away the basic needs most of the traffic.
Let's start with the minimal salary in 6tys. / month.
This amount will include: word processing on the site, the processing of pages on the site under the terms of the search engines, buying ' eternal ' links, copywriting. A report that is done and where, where the links hang - give. T. e. in any, even the sad event for us - all done and you will be bought. Stateyny promotion with this budget does not do - not enough money.
From the client:.
By what criteria will be assessed a satisfactory result? .
I am ready to allocate a bigger budget, if it is a clear understanding of what the result will be a bigger budget, and what for a minimum.
From me:.
In my opinion, nothing better positions in search of growth and increasing traffic from the search on the counter until you come up with. Nobody I can not tell how they deal with the situation calls. Although we sometimes practice is asking the client to allocate a line under the work site.
From the client:.
well. Although still no clarity, let us try to.
Just wondering how you normal customer ' in the street ' selling services, not hard to get clarity.
From me:.
We do not sell to anyone streets. All clients come from referrals from existing customers. Sales are not engaged in active. Our specialization - to do well for the low price.
muddy, I. But in this case can not help it. If the client clearly understands me, sooner or later will be a conflict when I have to prove unnecessary things. I guess I work for hundreds of clients, I could send 30 of them. But I used to pull the ears of every project, even if the budget he did to the desired RF does not claim. Visitors and buyers are not only in LF.
Let's look at the charts of my clients with my same comments. Why does everywhere else in the charts at the end sharply down? .
furniture Makers. A large plant, about a dozen nationwide brands of furniture for nurseries that sell hundreds of dealers throughout Russia. Have been in a long time, then stopped the cooperation. In June, recalled that when calls were on the site, but now it has become. Signed a new contract at a very modest figure in the field of furniture. Of course, the shit they got a bald top to ' baby furniture ' ( as they would ), but with the attendance of 70-80 per day has reached up to 170-190 and continues to grow. Keys worked through a lot, all of the cores on the name brand of ' children's furniture ' and ' furniture '.
Probably the best client in relation to us, as professionals. Sam found us, just give money, and does, what shall we say (for example, reduced the price to be competitive when the calls were lost from the site ). Production of accessories for motor vehicles. The niche of approximately 30 manufacturing enterprises all over Russia and the query engine is about 10k per month with a total capacity. Living here can only be in the top ten, and preferably in the top five. The graph clearly shows the month, when we entered into a contract. In working out for all time has accumulated more than 400 requests. Now Moscow's traffic has been exhausted (top 3) and grows mainly due to the regions. And we started with, that have completely removed the old site, and made his from scratch. The budget is very modest, I would say - a regional.
Also clearly visible date of the contract. Two years of trying to persuade his friend to conclude an agreement to promote its site. As a result, an agreement was reached - I gave him a discount, he asks me what I was doing and how. As for the failure of this summer? .
Not to say that I have selected only a good customer. That's a difficult client. Very competitive mixed multi-core niche. Itself a niche with a penny - the leaders have to 120-150 a day. We were at the peak of 120. Then the client scored a bolt on the site ( was doing a new version ). And then arrived, and Yandex with their bots, watch for updates. Yes, and superimposed a change of algorithms related to peretoshneniem and commercial links - the main emphasis has long been at the glanders, supported by the weight of almost two thousand links. So until the middle of summer, we were rolling down an inclined. Then he managed to reverse the trend ( by 80%, we abandoned the sap ), the fall of the client has introduced a new site ( after 9 months), the Yandex brought up yesterday, a nice improvement in the positions. By the way, this is the case when it is necessary to keep the top of the basic phrases - LF do little.
Low Budget fucked. The case when the budget is not afraid to open - 3tys. / month. customer pays. Another thing is that it is not his only project, and for years we have had quite a close inter-company relationships. I call such a scheme to promote ' funded '. We kopim ' eternal ' links that are just a few months of shooting. After a long period oscillations in the 500-600 a day in October the draft crept close to the psychological mark of 700 per day. Niche - the construction of the magazine and directory in one bottle. Plus - the lack of budget compensates the customer content on the site - we're saving the authors.
complex project. The difficulty is that the site, and the company - Regional. But the client want to Moscow. But the client will not ask 'phrase city' because it stupidly does not know that there is a possibility. And Yandex will not give to get out of 'phrase' in Moscow, because there's even a chance to bind to Moscow - the administration of the client is doing everything to prevent this: buy a phone from Moscow did not want to make a formal office in Moscow did not want to. A link to press - is not enough budget. In Moscow, budgets start at 50 60tys. / month. in this niche, selected the same - at times modest. In the work of the project started in early summer - the tail downward trend can be seen in the chart: project to be stopped even by ' their ' phrases, which remained quiet for more than five years. But before the start of October, all that was - is to restore the lost positions in the region ( a very long time was re-indexing ). Then Yandex burst and now collect the low- Ks. Niche medical, retail, keys - hundreds of. Another thing is that the barter agreement, and six. Will they renew it or not - I do not know.
young website. Take the work would not, because the site without the text and the existing three weeks - this is an obvious hemorrhoids. Dance with customers for more than three months from the date when the site was still in progress ( do not we ). The result - a clear success. Whether the site is good or just lucky, but standard algorithms gave good growth of bright. The site already shines on 3-5 pages of Yandex in their basic needs. And in dozens of low -quality traffic coming down. customer is satisfied. And how happy I am, then. Niche - the Internet- shop of children's dresses, for which we collected the keys in the article about. base Pastukhova.
About. hand vebeffektor. I did not write. Today the graphics looked - a positive change, but really full cycle I did not accompany, so that to ascribe a growth position and the traffic can not.
About the projects also did not want to paint a particularly. They're funded by flawed principle and mainly serve for all their commercial value - a training ground for running low-cost technologies. For example, here are hotels in Kazan.
No comments.
Or another site. Experiment with vebeffektorom (summer- early fall ).
Also without comment.
There are questions on their sites, all contacts are. here.
